Gerard Butler has joined the family of Geneva-based fine watchmaker Roger Dubuis as a spokesperson for the brand according to a company press release.
Owner of a watch in the Warrior range from the Excalibur collection, Gerard took an interest in the brand and recently took a tour of the Roger Dubuis manufacturing process.
"I'm blown away," said Butler on discovering the world of fine watch making. The innovation, passion and creativity at Roger Dubuis were what struck him most during his visit, where he had a glimpse of all stages in the watch making process, with every step performed in-house by the Geneva company. He ended his tour with a long look at the Manufacturer's current models, particularly the Excalibur and La Monegasque collections.
"Counting Gerard Butler among the brand's friends is all the more special since this proximity is a natural fit with the world of Roger Dubuis. Gerard's fire and powerful image resonate perfectly with the firm's watches and will increase publicity amongst an audience who appreciate art and aesthetics," Roger Dubuis CEO Georges Kern.
In his endorsement of the brand, Gerard said, "Watch making is just like the cinema, it hides a precise mechanism which must then generate emotion. The world of Roger Dubuis, the arrival of its collections, like spaces of freedom, perfectly matches my principles. You need to take chances in life. And always push yourself."
Founded in 1995 and based in Geneva, Roger Dubuis stands out with its avant-garde watches made in limited production runs, meeting the most demanding quality standards.
Distributed worldwide through an exclusive sales network, its flagship collections are named Excalibur and La Monegasque. Roger Dubuis is the only watchmaker in the world to have all of its movements stamped with the Geneva Hallmark, a guarantee of fine craftsmanship.
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