The designer baby store, Genius Jones, has a new home just off Biscayne Blvd on 28th and NE 2nd Avenue in a pseudo Mid-town neighborhood. The new location does not have the same foot traffic and the first location in the Design District, or as the second location in South Beach. The retailer is hoping that the unique brands including Bugaboo and Orbit Baby will draw the high-end clientele that seeks style, as well as form, within kid accessories. The ten year old Genius Jones has made a name for itself by offering their demanding customer a unique shopping experience. With thousand dollar strollers and cribs, and one of kind products, being sold in a boutique setting a niche audience has been created. This was evident in the launch of the third, and hopefully last, grand opening of the store - year after hosting the last grand opening. The event included pony rides, a small petting farm, bluegrass singers, hay bales, and of course the South Florida staple: a food truck and cupcakes. Walking around listening to parents talk about their kid’s yoga classes and violin lessons, it was clear that Genius Jones understands that their customers want - and expect - quality at any price. Here is to success in your new location.
For more information about the store visit the website http://www.geniusjones.com/index-exec/