March 6, 2013, Tech Digest announced at the Geneva Motor Show that mobile app Spotify is coming to the Volvo cars that are outfitted with their Sensus Connected Touch system. This is Spotify's first introduction into automobiles as a voice controlled app within the main dashboard of a car.
Volvo's Sensus Touch system is controlled by your mobile device or via a connected 3G or 4G dongle. It also has a tablet sized touch screen interface at a whopping seven inches and runs on the Android operating system. It's similar to the MyFord Touch in car system where the driver or passengers can speak the artists or song name they would like to be played instantly.
The Sensus Touch system goes live in select Volvo models in May 2013. It will feature its own dedicated app store like Google's or Apple's app store. This will allow for the installation of many name brand apps to be used with the system. Spotify is one of the first apps that will be available on Volvo's new touch system.
Spotify is looking to become a major player and competitor with the likes of Pandora and iHeartRadio with this new app launch in Volvo automobiles:
"Spotify wants to make it as easy as possible for people to enjoy all the world's music wherever and whenever they are," said Pascal de Mul, global head of hardware partnerships at Spotify."
Spotify knows that the car is the number one place that people conduct their music listening. This new innovation will help Spotify to grow and expand for years to come.