Generation Y is more than twice as likely to keep a product for which they are not satisfied than their elders according to a survey from Tata.com. They discovered that nine percent of Generation Y shoppers said they cannot be bothered to return an item as compared to only four percent of Baby Boomers and 3 percent of Builders / Traditionalists.
But not all members of Generation Y have the same feeling. Seven percent of respondents from the generation have returned clothing they intended to use but did not. Four percent admitted to returning electronics the decided not to use.
The same survey showed that 94% of customers will support a store that has great customer service with only 18% of them saying the store needed to have both great service and either best prices or best selection.
Tada.com surveyed 7,023 shoppers immediately after they checked out of 2,928 online retailers. They found that 49% of women and 43% of men would not support a store with an inadequate return policy.
For the full survey, click here.
Learn more about today’s generations:
- Builders / Traditionalists, born before 1944
- Baby Boomers, born between 1943 and 1964
- Generation Xers, born between 1961 and 1980
- Generation Y, born between 1977 and 2000
- Millennials, born after 1998
Top books about generations
- “Because I Said So! ”: The Truth Behind the Myths, Tales, and Warnings Every Generation Passes Down to Its Kids.
- “Bridging the Generation Gap”: How to Get Radio Babies, Boomers, Gen Xers, and Gen Yers to Work Together and Achieve More.
- “When Generations Collide”: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work.