Skip to main content
  1. Life
  2. Society & Culture
  3. Generations

Generation Y is less likely to return purchases than their elders

See also

Generation Y is more than twice as likely to keep a product for which they are not satisfied than their elders according to a survey from Tata.com. They discovered that nine percent of Generation Y shoppers said they cannot be bothered to return an item as compared to only four percent of Baby Boomers and 3 percent of Builders / Traditionalists.

But not all members of Generation Y have the same feeling. Seven percent of respondents from the generation have returned clothing they intended to use but did not. Four percent admitted to returning electronics the decided not to use.

The same survey showed that 94% of customers will support a store that has great customer service with only 18% of them saying the store needed to have both great service and either best prices or best selection.

Tada.com surveyed 7,023 shoppers immediately after they checked out of 2,928 online retailers. They found that 49% of women and 43% of men would not support a store with an inadequate return policy.

For the full survey, click here.

Learn more about today’s generations:

Top books about generations

  • Because I Said So! ”: The Truth Behind the Myths, Tales, and Warnings Every Generation Passes Down to Its Kids.
  • Bridging the Generation Gap”: How to Get Radio Babies, Boomers, Gen Xers, and Gen Yers to Work Together and Achieve More.
  • When Generations Collide”: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work.
Advertisement

Life

  • Dead babies found
    Seven dead babies were found in Utah resident Megan Huntsman's old home
    Video
    Shocking Discovery
  • Kendall Jenner
    Get the Coachella looks: Kendall Jenner’s nose ring, green hair and edgy nails
    Camera
    Coachella Look
  • Dog's Easter basket
    How to fill your dog’s Easter basket with the perfect toys
    Easter Basket
  • Rabbit owners
    Bringing home the bunny: Important information for rabbit owners
    Camera
    7 Photos
  • Haunted island
    The world’s most haunted island may soon be the most haunted luxury resort
    Haunted Resort
  • Sunken ferry
    Search continues for missing passengers after a ferry sinks off the South Korean coast
    Video
    Sunken Ferry

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about Examiner.com and apply today!