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Generation X and Y harder to please with gifts than seniors

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Members of generation X and generation Y are harder to please than baby boomers according to research done by According to their survey only 65% in each of the two younger generations like the gifts they receive versus 72% of Baby Boomers. Gift affection was even greater in the builders / traditionalists generation where 79% of gift recipients were happy with what they received.

Returning gifts is also a generational characteristic. Forty and 45% of Xs and Ys, respectively, are likely to return at least one gift according to the survey while only 32% of the baby boomers and just 18% of seniors will return a gift.

But some return between 75% and 100% of their gifts. By generation, five percent of the younger generation returned all their gifts while only one percent of seniors returned all gifts. Another five percent of generation Y will not return gifts, they will sell them on e-Bay.

There is some heart-warning information in survey showing the advantage of marriage and having a longtime partner. Fifty-two percent of baby boomers said they receive their best gift from their spouse while only 38% of generation Y said the same.

Learn more about today’s generations:

Additional resource

Top books about generations

  • Because I Said So! ”: The Truth Behind the Myths, Tales, and Warnings Every Generation Passes Down to Its Kids.
  • Bridging the Generation Gap”: How to Get Radio Babies, Boomers, Gen Xers, and Gen Yers to Work Together and Achieve More.
  • When Generations Collide”: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work.


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