Actress Kelly Diaz expresses the humorous and cynical aspects about a woman's period in U by Kotex's "Reality Check" commercial when she says, "I like to twirl, maybe in slow motion, and I do it in my white spandex." Other U by Kotex commercials highlight common myths, “Horror stories about tampons getting lost. You shouldn’t go swimming. You’ll get attacked by a shark...We would lose our virginity if we used a tampon.” These commercials are part of Kimberly-Clark's U by Kotex brand and their “Generation Know” campaign.
Generation Know's mission explains to girls:
"Even though we're living in the 21st century, it's easy to have negative feelings about our bodies when society is busy building myths and treating vaginas like some crazy big secret. With Generation Know, we're working to put an end to all of that by bringing girls together to drive social change about one of the most important aspects of being a girl. We believe that when girls have a shared voice, the myths, misinformation, and embarrassment lose power. And truth, pride, and facts gain strength."
U by Kotex has partnered with Girls For A Change and sought celebrity backing from Khloe Kardashian Odom for Generation Know. The campaign’s website provides a safe haven for girls to ask questions, seek accurate information about their periods and vaginal health. Additionally, girls can create their own accounts, participate in projects, learn more about the U by Kotex brand, wear their support with a free Generation Know bracelet, and enter to win up to $5000 to go towards their education.
U by Kotex has also committed to making a $1 donation for every girl who creates an account on GenerationKnow.com up to a total of $500,000.
"At a recent Generation Know event hosted in partnership with Girls For A Change, Khloe Kardashian Odom explained, 'I'm thrilled to continue my partnership with U by Kotex for Generation Know while helping to empower girls. I've always been a motivational resource for my younger sisters and hope I can positively impact and inspire other young girls too. I'm also happy to continue to support Girls For A Change which is making a notable difference for girls everywhere.'"
"'Since the U by Kotex launch in 2010, the brand has revolutionized the way girls think about their feminine care with a bold approach and real talk,' says Lauren Kren, brand manager, Kotex brand. 'Today with Generation Know, we're working to empower girls by legitimately advancing their vaginal health and wellness knowledge. We believe the impact of this groundbreaking program will ultimately help reshape the societal conversation around vaginal health and wellness.'"