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Gene doll developer and art director Joan Greene inspired by Barbie

Joan Green with her childhood Midge and Barbie dolls
Joan Green with her childhood Midge and Barbie dolls
Photo credit: 
Kathryn E. Darden. All rights reserved.

Business Developer & Consultant Joan Greene

Business developer and consultant Joan Greene has an interesting background in brand and product development. Her client list includes Nickelodeon, the City of Chicago Department of Cultural Affairs, Butterick/McCall Patterns, Hallmark, the Bradford Exchange, and the Jim Henson Company where she worked on product development, brand strategies and product placement. One of her most intriguing jobs to Barbie collectors was her time at Ashton-Drake Galleries developing the Gene doll line and the Princess Diana doll series.

Joan Greene Introduces Collectors to Her Childhood Barbie & Midge

Joan Green spoke to a doll collectors convention in Nashville on August 28 where she shared her early days as a Barbie aficionado. Greene brought her childhood brunette ponytail Barbie and her Midge doll and told guests how she designed store windows and used her Barbie dolls as mannequins, setting up little scenes with her dolls in her room.

Joan Greene Child Fashion Designer

She also designed outfits for Barbie and Midge which her grandmother would sew. Her vintage Barbie doll was wearing a simple but stylish home-made black sheath dress, and Greene described learning of President John F. Kennedy's death and wanting to design an appropriate dress for Barbie to wear in mourning.

Joan Greene's Barbies Developed Creative Side

Greene credits her early Barbie play for helping to develop her creative side and her affinity for putting together scaled miniatures and intricate photo settings for doll display and marketing. These talents originally inspired by Barbie are responsible for much of Green's many successes in the world of art direction and photo styling.

Article and photo © Kathryn E. Darden. All rights reserved.

Also see:

Exclusive: Doll developer Joan Greene on designing Ashton Drake Princess Diana tribute doll

Golden Age of Doll Couture convention in Nashville - event recap with exclusive photos

The Golden Age Of (Doll) Couture in Nashville

Who is Gene? The Gene Marshall Line of Dolls

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Slideshow: Joan Greene and Barbie Photo Gallery

, Barbie Collecting Examiner

Kathryn Darden got her start writing about dolls for Barbie Bazaar magazine in the late 1990s. She was invited to become the "Global Barbie" staff writer after submitting one freelance article. She has continued to write and contribute to many doll magazines including Barbie Bazaar, Miller's...

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