Android phones and tablets owners like the Kindle Fire and Samsung Galaxy can now download GIA's (Gemological Institute of America) free interactive diamond app for consumers and retailers.
This app is available in both English and Simplified Chinese.
Customers always have a lot of questions when they go diamond shopping and with the video content and interactive tools on this app, you can learn about the 4Cs. That would be Color, Clarity, Cut and Carat Weight.
One shouldn't go diamond shopping without proper knowledge and this app helps the first-time and experienced diamond buyer know all the ins and outs.
"Bringing objective information about gems and jewelry to people when and where they want it is central to GIA's public-benefit mission," said Kathryn Kimmel , GIA vice president and chief marketing officer. "The Android 4Cs app puts GIA's 82 years of innovation and research right on the screens of the most widely used smart phones in the world."
The app allows customers to learn about diamond color across the GIA D-to-Z Color Scale, see typical inclusions on the GIA Clarity Scale, and how cut can make all the difference in the look of a diamond.
This GIA app is also available for iPhone and iPad. A retailer version, designed for business use at point of sale, is downloadable for free from GIA's retailer support site www.retailer.gia.edu. GIA's award-winning peer-reviewed quarterly Gems & Gemology is available on the iPad.
This app really lets customers "cut" through the diamond buying process. It's a "gem" of an app.
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