Women of Google Glass are connecting high fashion and high tech just as Sacramento and the Bay Area are in for a high-fashion treat. Even look-alike glasses that resemble Google Glass is popular in the Bay Area. For example, local Miu Miu’s new Rasoir sunglasses bear a resemblance to Google Glass, with their frame across the top of the eyes that cuts away below. The sunglasses have sold out twice in the Bay Area, according to the August 23, 2013 New York Times article, "Women at Google Looking Past the Glass Ceiling." The breaking news is that Google Glasses have now become a high-fashion accessory.
Is Facebook actually making communication about products and brands more interesting? Google Glass has the fashion bug in its latest appeal to women, the type of women who buy high heels instead of Reebok's running and walking shoes. Check out the August 25, 2013 Washington Post article, "Will Google Glass really be in vogue this fall?" In fact an August 25, 2013 news article, "Google Glass Has The Fashion Bug" reports that as far as high fashion appeal, there's a 12-page spread in Vogue's September 2013 issue. That's only one of the ways to know that Google Glass has come for high fashion known as "haute couture."
According to the August 23, 2013 New York Times article, "Women at Google Looking Past the Glass Ceiling," the top tiers of the Google Glass team are composed largely of women. For example, there's Google Glass's lead industrial designer Isabelle Olsson who's eager to make Glass a must-have fashion accessory. Check out the NY Times interview about Google Glass as a high-fashion accessory item. This is one way to stop boys from calling girls with glasses "four eyes." And the old adage, "boys don't make passes at girls who wear glasses," is as out of fashion as the button-hook shoe.
Communication channels such as Facebook may be leading consumers to discuss more interesting products, according to a new study in the Journal of Consumer Research.
"Whereas oral communication tends to be instantaneous (one person says something and then another responds almost immediately), written conversations tend to have longer gaps (consumers respond to e-mails, texts, or Facebook messages hours or days later). Rather than saying whatever comes to mind, consumers can take the time to think about what to say or edit their communication until it is polished," write authors Jonah Berger and Raghuram Iyengar (both Wharton School of the University of Pennsylvania), according to a July 26, 2013 news release, "Is Facebook actually making communication about products and brands more interesting?"
New technologies have dramatically changed how we communicate. Instead of talking face-to-face or over the phone, consumers can now e-mail, text, tweet, or message back and forth on Facebook. In one study, asking consumers to communicate via written rather than oral communication (or merely asking consumers to pause before speaking) led them to talk about more interesting products and brands. The authors also analyzed data from tens of thousands of conversations and found that more interesting products and brands (Apple) are discussed more than mundane products (Windex) in online communication.
Written communication gives consumers more time to construct and refine what they say
As a result, consumers mention more interesting products and brands (Google Glass rather than Colgate toothpaste) compared to oral communication. "Consumers have a natural tendency to talk about things that make them look good. But selecting the right thing to say requires time. In oral communication, consumers talk about whatever is top-of-mind (the weather), but written communication gives them the opportunity to select more interesting things to say," the authors conclude, according to the news release. Check out the original study or its abstract, "Communication Channels and Word of Mouth: How the Medium Shapes the Message." It will be published in the Journal of Consumer Research in the October 2013 issue. Authors are Jonah Berger and Raghuram Iyengar. For more information, visit EJCR.org, or see the University of Chicago Press Journals.