Gatorade is a household name to over ten million homes as well as the official drink of the national football league (NFL). Gatorade a byproduct of PepsiCo Inc. has dominated over 60 percent of the sports drink market.
Gatorade is not just the drinks for athletes, although it was first created for them to replenish electrolytes. Throughout the years Gatorade has become the drink that replaces water to many Americans young and old alike as they tend to drink more sports and energy drinks.
Over the last couple months this household drink has come under fire for a key ingredient that has consumers unhappy about its taste. Gatorade has an ingredient called brominated vegetable oil (BVO).
Brominated vegetable oil is a synthetic chemical used as a flame retardant. It is also used as an emulsifier for flavor in Gatorade, and its counterpart carbonated soft drink Mountain Dew.
Mountain Dew is not the only carbonated soft drink that has (BVO). Coca-Cola Fanta, Dr. Pepper Snapple Group, Sun Drop and Squirt also have this product.
Brominated vegetable oil is used in many drinking products as a common ingredient and will not be removed unless consumers stand up for themselves and demand its removal.
This substance is not banned in the U.S. and is considered non health hazard by Food Drug Administration. However Japan, India and Europe have banned this substance from their drinks and foods.
Consumers have rallied to have brominated vegetable oil removed from Gatorade, and they started a petition. The petition gained over 200,000 signatures and got the attention of the executive at PepsiCo Inc. and they are going to remove it.
The executives at Pepsi Co said they were working on removing this ingredient prior to the petition but the petition stated the concerns of their consumers and they want to appease them.
If brominated vegetable oil is removed from Gatorade perhaps Pepsi Co will remove it from Mountain Dew, and other products that they have with (BVO).
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