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Gap teams up with Flavorpill for ss2014 preview and cocktails (NYFW)

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I love Flavorpill. They are the people who make any city a better place to live with events like Absolut Lunchbreak, outdoor yoga, and gallery openings.

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Floral installations by Flour decorated the epitome of American style. The look is sport ready, fashion aware but independent of trends, and approachable. From its discount store origins in the 70s, to their rebranding as an iconic (and pricey) ‘it’ label in the 90s, the Gap has revealed itself as timeless and reliable. The cut of the clothing has evolved from boxy tshirts to sweatshirts that drape gracefully instead of making you look schlubby.

The spring merchandise was heavy on pastels. Soft washes of pink, orange, and blue that could be mixed together in one outfit. I really liked the big, gauzy scarves that have become fashion necessities. These sparkly champagne greige lace-up oxfords are lovely. A casual basic turned on its ear, adorable with skirts or rolled up jeans.

Stripes were another big deal. From sweatshirts to socks to shoes- the stripe was all over the store. This sweatshirt has slimming black contrasting panels, which is rather clever. The adorable striped socks feature an incongruous bird print, so that you’re telling a little joke every time you wear them. The striped oxfords would look great with a more formal outfit, like a suit. The playfulness in the designs is a nod towards brighter times. These are pieces that work to invite happiness to your wardrobe and life. Nice, right?

Also featured is a range of leather goods from wallets to tote bags. These pastel totes are leather treated to look like suede, and they’re amazingly soft to the touch. Little wallets (hey, check out the striped t-shirts) in the same pastels are a must-have. A sweet little spring change that won’t break your budget. I love these neon bright clutches. The color is super saturated and will punch up the pastel palette like punctuation.

While a flowery DJ May Kwok showered us with tunes, Flavorpill guests made terrariums, and enjoyed Prosecco cocktails involving fresh raspberries and mint and a scoop of raspberry sorbet. Those cocktails were delicious. And, easy to try at home!

While the event may be over, the spring 2014 collection is available at the Gap now. Head over to the store at 122 5th Avenue, where the event was held, for excellent customer service (and a healthy sale section). And make sure to subscribe to Flavorpill!

*all photographs taken by Faith Bowman using the Fujifilm HS50EXR

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