The first video, where he donned tortoise shell sunglasses and two-toned Oxfords, generated much hype, and retailers soon found themselves clamoring to access, and carry, similar looks in their outlets.
Psy's stylist, Hong Hye-won, has provided clues as to what the artist will be wearing, sharing with Reuters that "I made a point with a bow tie back in the Gangnam look. There is something like that for the new song." While not divulging too much of what the artist will don, Hye-won stated that the "basic concept for his upcoming song is again a formal suit but with a humorous twist."
Psy, who studied briefly in Boston, first at Boston University, and then, after dropping out, Berklee College Music, where he also dropped out, is a South Korean singer, songwriter, rapper, dancer, and record producer. He is known domestically for his humorous videos and stage performances, and internationally for his hit single "Gangnam Style."