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The secretary general of Global Mobile Game Confederation, a Sichuan-based industry association whose members include Angry Bird developer Rovio Entertainment, Fruit Ninja maker Halfbrick Studios and Gude, predicted that some popular mobile games will have monthly revenue of more than 100 million yuan.
Gude Chairman Xue Yuan called the year a turning point for companies in the industry. Gude’s role playing game, World Online, had monthly revenue of 18 million yuan ($2.9 million) and average revenue per user of 300 yuan ($48). Additionally a number of mobile game companies, who only a few years ago seldom saw monthly revenue of an million yuan, last year broke the 10 million mark, Xu said.
Xue Yongfeng, an analyst at industry information provider Analysys International, said the future for the industry was bright. “The mobile game market has figured out a clear business model, and the industry chain is quite complete. Business is ready to boom.” Xue expected more companies and investors to enter the field in 2013, meaning “China’s mobile game industry may see a revolutionary change.”
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