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Game exec: I've seen 'The Beatles: Rock Band' demo -- it ROCKS!

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  The Beatles (Copyright Apple Corps Ltd.)

Bob McKenzie of GameStop is intrigued by the demo of "The Beatles: Rock Band." And he isn't even a Beatle fan.

"It's gonna be interesting, but again seeing the demo of that product -- I'm not a huge Beatles fan, but after I saw the demo and the Harmonix band got up there and they did that for us, I was ready to go out pre-order the $250 SKU," McKenzie tells Christian Nutt of Gamasutra.

"It's just got that much value to it, and I think it's entertaining because it's not just another guitar product or another version of Rock Band; it's actually got some of the cutscenes and some of the added material from the band and from that era."

"That kind of adds the value when you're looking at, say, the $60 or even stepping up to a $250 product for the complete kit. I think they got the right combination of putting a quality product together with some added value -- additional content -- and really making that compelling for the consumer," he says.

The comments come in an excerpt from a longer interview coming on Gamasutra.

Dhani Harrison recently sent blogs ablaze with his comment that the game would contain never-before-released music.

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Comments

  • Maria 5 years ago

    Really excited for this.

  • Michelle C 5 years ago

    Wow. Interesting commentary. Thanks for being in the know!

  • Marie 5 years ago

    If this was Dhani's doing then he should be the new business manager for the Beatles. Seems he gets things done and done right. All in favor?
    Dear Dhani - get the remasters out - thanks.

  • Patti M 5 years ago

    I understand the marketing and wanting to keep the Beatles name out there and the desire to attract new fans, but this really leaves the older original fans who have no interest, no time, or money in the budget in these economic times, to invest in this.

    If there is any exclusive music content it is only going to get out there via alternate means.

  • RickG Fans on the run 5 years ago

    Is this Bob McK the same marketing exec who came up with 'Shampoo, Rinse, Repeat'? His corpscript must have the word 'intriged' in bold! The game will probably be cool, but I would rather spend my time with the remasters...... And I wish I had invented the name 'Christian Nutt'!