CNET reported today that the Galaxy S5 will be revealed on February 24, 2014 at Samsung's "Unpacked 2014 Episode 1" event at Mobile World Congress. After a lackluster sales performance by its predecessor, this latest entry may prove (or not) that Samsung is an innovator. Will the Galaxy S5 represent a major step ahead of Apple's iPhone 5S and get consumers shopping for high-end phones again?
It is likely that Samsung will incorporate some innovative features, but shoppers looking for a sci-fi-like smart phone of the future may be disappointed. "The challenge is, how do you get people to upgrade every two to three years, especially when carriers are aggressively shifting to installment models for phones," Jackdaw Research principal analyst Jan Dawson said. "There's an incentive not to upgrade because you can end up spending less on service plans."
The Galaxy S3 proved to be a blockbuster smart phone for Samsung and helped the company gain tremendous market share. However, the Galaxy S4, has seen lackluster sales and has disappointed market watchers. Customers are opting for the cheaper Galaxy S3 because the Galaxy S4 looks identical and has some updated software and apps.
"The S4 has proven [Samsung's] focus more on the software side didn't pay off as much," Kantar Worldpanel analyst Carolina Milanesi said.
Another report from CNET talks about a video published three days before Samsung's Mobile World Congress press conference hinting on the fact that the new smart phone is likely to be waterproof. The new teaser video, published Friday, gives a starring role to the number 5 in the video then concludes with the words "the next Galaxy."
The teaser video shows a boy on a waterslide with the words "Wet5" overlaid, suggesting that the Galaxy S5 could well be waterproof. Before long, the truth will be revealed. You can get the details during CNET's live blog of Samsung's "Unpacked 2014 Episode 1" event at Mobile World Congress in Barcelona.