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G-Shock S Series launch: An innovative collection for the sporty fashionista

Recently, CASIO celebrated the launch of a new watch collection for women called G-Shock S Series at EZ Studios in Midtown Manhattan. DJ May Kwok spun the beats for the evening. Guests enjoyed Prosecco and small bites such as gold-dusted cheese twists, lemon chicken, spinach soufflé, and Caesar salad. The G-Shock S Series collection has been designed for the tough, tech-savvy, independent, ambitious, and inspiring woman. The brand’s design team reduced the size of the G-Shock case and shortened the strap of the watch for a more feminine, fashion-forward appeal. The collection comes in two different S-Series: the GA-S110 and the GD-6900, and in a variety of on trend colors and patterns such as gold, blue, mint, fuchsia, red, and camouflage patterns.

The collection
Lesley Reider

Each of the S-Series has a number of great, functional features. The GA-S110 has an LED backlight, 5 daily alarms, an hourly time signal, 1/100 second stopwatch, countdown timer, world time with 29 time zones and water resistant technology for up to 100M. The GD-S6900 comes with a 10-year battery and auto Super Illuminator LED light for high visibility under low-light conditions, 3 multi-function alarms, 1/100th stopwatch, countdown timer, 12/24-hour time formats, and 48-city world time to keep up with the active, trendsetting woman. The watches are fashionable, vibrant, functional, and statement-worthy. The G-Shock S Series collection will begin to roll out in the marketplace in September 2014. Be sure to check out this innovative, stylish line!