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FYI WIRZ: DAYTONA Rising project gets Toyota naming rights out front

The construction area on Daytona's frontstretch
The construction area on Daytona's frontstretch
Dwight Drum at

The $400 million DAYTONA Rising redevelopment project at Daytona International Speedway is well on its way with infrastructure work, but it will be 2016 before its complete and ready for fans.

But already NASCAR fans can know that Toyota will be there to greet them on one of five injectors that will make the arrival for any event at DIS a swift and pleasant encounter. Escalators will be doing a lot of the fast footwork for fans.

The comprehensive reimaging of the frontstretch at DIS is focused on fans and making their experience coming, watching and going an enjoyable happening.

The folks at DIS are actively making sure the planning goes as expected.

Courtesy of Daytona International Speedway:

“When we started drafting the designs of DAYTONA Rising, we envisioned partnering with equally forward-thinking organizations like Toyota to bring forth the very best experience for our fans and guests,” said ISC Chief Executive Officer Lesa France Kennedy. “Toyota has been a great partner for many years and we will continue to work together to enhance the fan experience at many of our facilities across the country.”

Beginning in 2015, the 11-year agreement will provide Toyota with naming rights for one of five fan injectors. The massive, new and redesigned entry statement includes over 20,000 square feet of Toyota engagement and fan experience that vertically spans four concourse levels.

The Toyota brand will also have a presence in the new “World Center of Racing” zone, the central “neighborhood” overlooking Daytona’s famed start/finish line inside the new frontstretch facility. The “World Center of Racing” zone is roughly the area of two football fields where Daytona International Speedway, its partners and race fans will celebrate the history and legacy of racing at the iconic motorsports venue. Fans will be able to socialize and enjoy themselves in this area prior to, during and after a race.

Details are available on

Six major NASCAR tracks are within a day's drive of Tampa. Great destinations justify journeys.

Here the NASCAR venue is considered local if tracks are within a 10 hour drive from Tampa—Daytona International Speedway, Homestead-Miami Speedway, Atlanta Motor Speedway, Darlington Raceway, Talladega Superspeedway and Charlotte Motor Speedway.

FYI WIRZ is the select presentation of motorsports topics by Dwight Drum at Unless otherwise noted, all quotes were obtained from firsthand interviews or official release materials provided by sanctions, teams or track representatives.

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