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FYI WIRZ: Big Daytona International Speedway getting bigger in many ways

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Ever since the first construction crews arrived at Daytona International Speedway after the July 4th race, the sound of cranes and heavy equipment have filled the air near the abundant sands of Daytona Beach.

DAYTONA RISING is the name for the $400 million frontstretch renovation that focuses on improving the fan experience at the iconic track. Access, concessions and seating will be upgraded with fan comfort in mind. That project is expected to be ready for the 2015 season.

DIS is now announcing ONE DAYTONA, a 1.4 million square foot project of retail shopping and entertainment complex that will be added to the racing center. The first pahse of the world class shopping mecca, 1.1 million square feet, is scheduled to open in early 2016.

Courtesy of Daytona International Speedway:

ONE DAYTONA is a joint venture between International Speedway Corporation and Jacoby Development. At full build-out, the project calls for up to 1.4 million square feet of retail, dining, and entertainment area, 660 hotel rooms, 2,500 theater seats, 1,350 residential units, an additional 567,000 square feet of office space, and up to 500,000 square feet of research and development space.

According to the WEG report, completion of phase one will support more than 4,700 construction jobs, resulting in $209 million in wages paid and a total economic impact of $583 million to the region.

Upon completion of the first phase, ONE DAYTONA is expected to employ more than 3,100 workers in its businesses and an additional 1,200 permanent jobs will be induced because of the project. In total, these jobs are expected to produce annual wages in excess of $120 million and have a total annual economic impact of $369 million.

“Much of America is still struggling to shake free of the recession and what has been called a jobless recovery,” International Speedway Corporation’s (ISC) Vice President of Corporate Development Brian Wilson said. “We have a unique opportunity here in Daytona Beach and Volusia County to build upon the $400 million investment ISC is currently making in the complete reconstruction of Daytona International Speedway’s frontstretch grandstand with the construction of ONE DAYTONA.”

Details are available on

Six major NASCAR tracks are within a day's drive of Tampa. Great destinations justify journeys.

Here the NASCAR venue is considered local if tracks are within a 10 hour drive from Tampa—Daytona International Speedway, Homestead-Miami Speedway, Atlanta Motor Speedway, Darlington Raceway, Talladega Superspeedway and Charlotte Motor Speedway.

FYI WIRZ is the select presentation of motorsports topics by Dwight Drum at Unless otherwise noted, all quotes were obtained from firsthand interviews or official release materials provided by sanctions, teams or track representatives.



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