The furniture company Havertys' new commercial has caused some displeasure among dog lovers. Do you match your pet to your furniture?
Havertys' is a furniture company founded in 1885 by J.J. Haverty. The original store was based in downtown Atlanta. The company expanded into Missouri, Tennessee and Arkansas. Currently, they have 100 stores in 16 states.
Currently, they have a campaign where you can win a $500 Harvertys gift cart plus a donation to the pet adoption agency of your choice. To launch this campaign, they have a commercial where two characters, Emily and Ryan, are adopting a pet, but they want the pet to match their furniture.
For the contest, people are supposed to submit photos of their pets, real or imagined. According to the official rules, a winner will be selected at random, but comments on Havertys' Facebook page and YouTube channeled have questioned whether the commercial is in good taste.
While the YouTube video has Havertys asks: "Do you think your dog is dashing? Is your feline a fashionista? Snap a purrfect pic of your pet and you could win a $500 Havertys gift card PLUS $500 to the Pet Adoption Agency of your choice!"
Yet some of the choice answers include that of Kimbery Gauthier who wrote: "And I guess when people decide to redecorate, they'll surrender their dog for something that better matches the home decor? Maybe their idea was to raise awareness of rescue, but I think that this commercial makes a joke out of something that is very serious. Adopting a dog is a serious commitment. Were it not for the millions of dogs in need of a safe home, I would think that this is cute - but being exposed to the reality of dog rescue daily makes this commercial insulting, IMO."
Another viewer, Kelley Canton, responded: "I actually had a woman surrender her cat -- on the advice of her decorator -- because the black fur clashed with her new décor. No joke. "
Some people defended the commercial such as CCJJ160Channels who wrote: "Funny commercial and it calls attention to pet adoption."
Another, Diana Byrd wrote: "I feel pet adoption is a serious matter since you are taking care of a life. I do enjoy this commercial since as of late people feel their pets are an accessory and this certainly pokes fun of the idea. Kudos to the sales woman for listening enough to hear what they were saying. I love this couple and love the concept of the commercials. How will they act if they have a baby? Nice job guys :)"
What do you think? Good? Bad? Irresponsible?
Previous commercials by Havertys have featured dogs such as the 27 May 2011 "Meet Bodhi." Havertys also used humor in its 10 May 2013 commercial for Take Your Child to Work Day. The character Emily is obviously troubled and very attached to her furniture as you'll see in her November 2012 job interview or her February 2012 Speed date commercial.