Skip to main content
  1. Life
  2. Style & Fashion
  3. Fashion Trends

Furla's new store concept at Merrick Park

See also

Last night, Furla Boutique located in the Village of Merrick Park, hosted an event to showcase their Spring/Summer 2014 collection as well as, the new store concept. Inside the walls were covered in a pale dusty blue trimmed in gold metal accents, tucked away shelving and product driven flat screen TVs. All of which, made the bags appear to be very high end like a Gucci or Prada design. Surprisingly, this was not the case; most styles started around $400. Former Real Housewife of Miami, Karent Sierra hosted the affair from which bubbly and delish bites from La Bottega caterers were passed.

More Photos

The crowd drew local fashion insiders like, Miami Fashion Network’s CEO, Jessica Anderson, Violet Camacho and April Irene Donelson both from Haute Living Magazine the media sponsor for the night. Furla’s marketing and communications manager, Susan Rutenberg, informed us that the updated stores would have the same consistent design at all their global locations. The company has in the works, to open a location at Aventura mall. Not only was the layout fresh and sophisticated, so were the handbags. A standout group was the ‘candy’ collection made of rubber. These were unlike bulky jelly bags from years past but modernized in a ‘wear to work’ way trimmed in vegetable tan leathers and python with luxury hardware accents. The Italian brand spares no quality with the finest skins and attention to design detail, offering an assortment of handbags, shoes, novelty items, timepieces and costume jewelry.



  • Tom Petty
    Seven overlooked videos that prove the genius of Tom Petty and the Heartbreakers
    Today's Buzz
  • Gaylord Pickens
    Discover Gaylord-Pickens Oklahoma Heritage Museum dollar days
    6 Photos
  • Yoga poses
    Learn how to strengthen your core muscles with these yoga poses
    5 Photos
  • Baby boomer STD rates
    Sexually transmitted diseases: Baby boomers booming STD rates
    7 Photos
  • Open relationships
    Are you thinking about exercising your option to be in an open relationship?
    5 Photos
  • Medical symptoms
    See which symptoms should cause you to seek a doctor’s attention right away
    6 Photos