Emmis Communications Corporation (Nasdaq: EMMS) has entered into a joint venture with Flexco, owned by popular Emmis personality Funkmaster Flex, to build a network of owned and operated digital platforms for Emmis’ biggest personalities.
One of radio’s most visible personalities, Flex has built a large online and mobile audience with InFlexWeTrust.com and the DJ Funk Flex Mobile app. Flex will be working with other personalities in New York and in other Emmis markets to develop similar digital footprints.
Emmis plans to develop a network of sites, apps and social networks with the unique entertainment and news content young audiences and advertisers desire. A HOT 97 veteran, Flex has already launched sites for other personalities on the statin: AngieReview.com for Angie Martinez, Afternoon Drive Personality, ThatsEnuff.com for DJ Enuff, and an upcoming digital project for HOT 97's morning show personality Ebro Darden.
Emmis Radio Division President, CFO, and COO Patrick Walsh expressed his pleasure in the new joint venture, Flexco.
"We're thrilled to invest in Flex's digital assets and work closely with him to continue to innovate in the digital space,” Walsh said.
“Flex has built a successful mobile and online platform that reaches more than 5 million people monthly and he already has started work with other talented Emmis personalities at HOT 97 to expand their digital presence. We expect this partnership to enable us to rapidly expand our digital content offering for our passionate fans and advertisers."
Funkmaster Flex discussed the importance of turning brands into businesses.
“Today’s digital world has changed how personalities and DJs interact with listeners and music fans,” Flex said. “We must reinvent ourselves to stay relevant and grow.
"I jumped in feet first to learn what it takes to create an audience online. The partnership with Emmis provides the foundation we need to turn our brands and personalities into a real digital business. The opportunity to share what I have learned is exciting, and our future lives in doing digital with our biggest brands and best personalities.”
While financial terms were not disclosed, the investment will give Emmis a 40% ownership in Flexco.