“Stellabrate Good Times!” may be a groaner of a pun, but the debut Stella Rosa float offered plenty of fun, entertainment and humor in the 2014 Rose Parade, just what President R. Scott Jenkins ordered.
A busload of revelers in bright attire, around 50 dancers celebrating the resurgence of disco, spinning pinwheels, a clock with twirling hands to show that “time goes fast when you’re having fun,” fireworks, cannon shooting glittering confetti and streamers, strobe lights, dancing grapes, and KC and the Sunshine Band generated tons of excitement for viewers on the route and TV. The float, designed and built by Fiesta Parade Floats, won the Judge’s Special Trophy for Most Spectacular in Showmanship and Dramatic Impact, and it was certainly well-deserved.
Bright neon colors in the flowering added to the festivity. The bus was covered in hot pink Wild One roses as well as vibrant whole yellow strawflowers and chartreuse green Kermit button mums. Other materials included a brilliant display of “purple Dendrobium orchid florets, shocking orange lentil beans, dazzling red ilex berries, illuminating yellow strawflower petals, and lime green chartreuse manzanita leaves.” Red ginger, orange bird of paradise, purple liatris, yellow Oncidium orchids, orange gerbera and purple Cattleya orchids were also used.
As the first entry in the Rose Parade by a winery, “Stellabrate Good Times” recalls the importance of the wine industry to the state of California. San Antonio Winery, producers of Stella Rosa semi-sweet bubbly wines, has been in business almost 100 years. When it started in 1917, there were more than 90 wineries in the area. Prohibition and the Depression put most out of business, but San Antonio remains in the center of Los Angeles, one of the few urban wineries, and is still owned and run by the fourth generation of the Riboli family.
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