We have all heard the saying, “Breakfast is the most important meal of the day.” According to USDA, Food and Agricultural Organization, statistics show that while 93 percent of Americans believe breakfast is the most important meal of the day, only 44 percent of Americans actually eat breakfast every day.
As for school age children, the 2012 USDA report shows 80 percent of school children eat breakfast regularly.
On Tuesday, September 17, Fulton County’s Hamilton E. Holmes Elementary School will host Georgia’s Fuel Up First With Breakfast Challenge kickoff event. The Campaign includes encouraging students to fuel their brains with the important meal of breakfast, and give participating districts a chance to win state grants.
Special invited guests are scheduled to join students for breakfast in the classroom and take photographs with the students during the serving time of 7:10 – 7:30 a.m. At 8:00 a.m., students will assemble to kick off the Breakfast Challenge with special guest speakers including Fulton County Schools Superintendent Robert Avossa; USDA Special Nutrition Programs Director Lanna Kirk; Georgia Association of School Nurses President Carol Darsey; Georgia dairy farmer Emory Young; and former NFL player Chuck Smith. Hamilton E. Holmes Elementary School is located at 2301 Connally Drive in East Point.
As part of collaboration, Georgia school districts are being encouraged to increase breakfast participation by 20 percent during this 2013-2014 school year. The voluntary challenge runs from September through November and will reward top performers with grants ranging from $1,000 - $4,000.
The Georgia Department of Education Child Nutrition Programs, the Southeast Dairy Association (SUDIA), Georgia’s Fuel Up First with Breakfast Challenge are the key agencies leading the healthy meal campaign.
For more information about the Georgia Fuel Up First With Breakfast Challenge, visit www.southeastdairy.org/georgia-breakfast-challenge/.