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Fruitceuticals: The benefits of fruit and the advantage of science

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Since early childhood we have been taught to follow the popular “5-a-Day” nutrition program. Citizens of the United States, Norway, Germany, New Zealand, Australia and the United Kingdom have followed this program to form the healthy habit of consuming at least five portions of fruits and vegetables daily.

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Fruits and vegetables not only taste great, but each fruit also offers “condition specific” health benefits based upon the unique makeup of the phytochemicals naturally found in each fruit. Due to modern research technology we now have a better understanding why each fruit offers condition specific health benefits.

For example, did you know that Michigan-grown, Montmorency tart cherries help to fight joint pain due to arthritis and gout? Or that blueberries help maintain healthy brain function, and the pomegranate helps maintain a healthy heart?

These types of foods are considered nutraceuticals. A nutraceutical is traditionally defined as “a food or dietary supplement that offers a medical or a health benefit”. To effectively educate consumers about nutraceuticals and the health benefits of fruits, the term “Fruitceutical” was first coined in 2005 by Andy LaPointe.

What is a Fruitceutical?

What does the term “fruitceutical” really mean? The term Fruitceutical refers to the combination of fruit and pharmaceuticals. Fruitceuticals are fruit-based products with biologically active ingredients that provide condition-specific natural health benefits.

Fruitceuticals focus on the important fact that a specific fruit’s effectiveness is based on the WHOLE fruit, not one specific compound or chemical. A fruitceutical product focuses on the synergistic benefits of all of the compounds working together within the fruit to deliver the natural health benefits of the underlying fruit.

Download a Free Copy of the Fruitceutical Handbook

For example, the combination of compounds in tart cherries are shown to focus on the joints and help to reduce joint pain, while the combination of chemicals in blueberries work in the brain area to strengthen neuron connections resulting in better brain function. So, a fruitceutical is about the optimum benefits delivered by the specific whole fruit rather than the presence of simply one compound in the fruit.

To better educate the consumer, a Fruitceutical can be divided into categories based upon their condition specific health benefits.

Here is a brief overview of just a few types of fruit that offer condition specific benefits.

Joint Related Anti-inflammatory Benefits:
•Montmorency Tart Cherries
•Pineapple

Weight Loss and Metabolism Related:
•Raspberry Ketones
•Garcinia Cambogia

Brain Health Related:
Wild blueberries
•Avocados

Heart and Cardiovascular Health:
•Pomegranate
•Resveratrol

Combining Whole Fruit and Fruit Supplements for a Healthy Lifestyle

Taking the concept of condition-specific health benefits of fruit one step further - if you can’t get whole fruit in your diet, the next step would be to seek out a pesticide-free, all-natural fruitceutical supplement. The benefit of a whole-fruit supplement is the delivery of condition-specific benefits of the underlying fruit in an easy-swallow capsule or fruit powder.

A fruitceutical also provides the benefit of the underlying fruit in a concentrated form. For example, if you’re looking for natural arthritis relief, one daily serving of the Fruit Advantage Tart Cherry Joint Formula delivers the specific anti-oxidant benefit of drinking 5 glasses of the Montmorency tart cherry juice. If you aren’t able to drink five glasses of cherry juice daily, the Fruit Advantage Tart Cherry fruitceutical would be an excellent choice for natural joint pain relief.

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