Skip to main content
  1. Life
  2. Style & Fashion
  3. Fashion Trends

Fruit of the Loom and The Naked Cowboy changed their underwear. Shouldn't you?

See also

First Fruit of the Loom reinvented the panty for women and now its time for the men to get a change. Fruit of the Loom has reinvented the boxer brief for men and is asking America' We’ve changed our underwear. Shouldn't you?'

The new reinvented Boxer brief is made of a softer fabric and features a new hem that stays smooth under your clothes. The redesigned longer legs are contoured and don't ride up when you move. Also the new boxer briefs have a narrower fly and reinforced seam for more support. The change to the boxer brie was announced on May 6 in the heart of NYC, Times Square with none other than The Naked Cowboy. If The Naked Cowboy can change his underwear to the all new Fruit of the Loom boxer briefs then why can't you?

During the exclusive launch in NYC, Fruit of the Loom also advertized its boxer briefs on the NASDAQ tower from above Times Square. Streets Teams or 'Positivity Brigades' as called by Fruit of the Loom, too to the streets to give out underwear samples and coupons to the crowd. Fans who took the opportunity to take pictures with The Naked Cowboy also had the opportunity to end up on the billboard which was live streaming. They were then given a link so that they could share their picture/live streaming moment on their own social media outlets.

The new reinvented Fruit of the Loom boxer briefs can be purchased at Walmart, Target and Kmart stores for under $14. Locally there are two Walmart Supercenters in Evansville, IN, one on Red Banks Rd and the other on S. Burkhardt Rd. Target is located in the Evansville Pavilion on E. Lloyd Expy and Kmart is located on Zion Rd. in Henderson, KY. To find a store near you just visit any one of these store’s websites. To learn more about Fruit of the Loom and their products visit their site at http://starthappy.fruit.com/change-your-underwear.

Your comments are greatly appreciated! Leave one below or email me at chrism.photography@ymail.com. Please be aware that I suffer from Lupus Nephritis and can not always respond immediately. Lupus is a very unpredictable and debilitating disease that often times leaves me incapacitated and unable to respond immediately.

Twitter @xoxochristia

Facebook www.facebook.com/christiafashionexaminer

Blog XOXO, Christia

Polyvore: ChristiaMichelle

Instagram: FashionBeautyPartyJunky

Pinterest: Christia Michelle Torres Arce

Don't forget to subscribe for the latest news in fashion, beauty, party planning and healthy living in Evansville, IN!

All written work and pictures unless otherwise stated are property of Christia M. Torres and may not be used without permission.Fruit of

Advertisement

Life

  • Randy Travis
    Randy Travis returns with 'Influence Vol. 2: The Man I Am' in August
    Today's Buzz
  • Alternative medicine
    Alternative medicine: Remedies to make the bugs in your body go away for good
    Camera
    7 Photos
  • Beach body
    Fitness: Earn your beach body badge with bootcamp classes
    Camera
    10 Photos
  • Back to school
    These 10 items are sure winners on your back-to-school shopping trip
    Camera
    12 Photos
  • Izabel Goulart
    Izabel Goulart walks the runway with Studio F at Colombia Moda
    Camera
    19 Photos
  • Ombre' technique
    Go for the gusto: What ombre' technique are you?
    Camera
    5 Photos

Related Videos:

  • Dustee's Fashion Accessories of Wichita Review
    <div class="video-info" data-id="516959438" data-param-name="playList" data-provider="5min" data-url="http://pshared.5min.com/Scripts/PlayerSeed.js?sid=1304&width=480&height=401&playList=516959438&autoStart=true"></div>
  • What a Man Shoes Say About Him
    <iframe width="560" height="315" src="//www.youtube.com/embed/u9zJeoNn8WQ?VQ=HD720&amp;allowfullscreen=true&amp;autoplay=1"></iframe>
  • Review: Toast Real Wood Cover for the Samsung Galaxy S5 (Made in the USA)
    <iframe width="560" height="315" src="//www.youtube.com/embed/9a0I0PqwiOQ?VQ=HD720&amp;allowfullscreen=true&amp;autoplay=1"></iframe>