As the nation braced for the worst winter weather in decades, Disney’s “Frozen” was freezing out the competition at the box office. According to MSN Movie News on Jan. 5, it was the number 1 movie of the weekend.
The animated musical knocked "The Hobbit: The Desolation of Smaug" out of the top spot which it had claimed for the last 3 weeks. It also surpassed the performance of "Paranormal Activity: The Marked Ones." “Frozen” saw box office sales of $20.7 million.
The 3D family film is in its sixth week after release and has total ticket sales of almost $300 million domestically. Worldwide ticket sales have topped the $600 million mark. “Frozen now ranks as the second-highest grossing Disney Animation release ever. The top honor there goes to “The Lion King.”
"Paranormal Activity: The Marked Ones" from Paramount is the next installment in the franchise, this one with a Hispanic target audience. It grossed $18.2 million and finished second for the weekend.
Meanwhile, "The Hobbit: The Desolation of Smaug," which opened Dec. 1 and has held the number 1 spot since then fell to third with $16.2 million in sales for the week. It has so far grossed $230 million domestically and is closing in on $700 million worldwide.
The weather has impacted theater goers. With polar temperatures in the Midwest and blinding snowstorms in the East, gross sales are likely a fraction of what they might have been though statistics suggest they are par with this time last year.
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