When the warm, summer breeze eventually blows through the area, everyone will want a sweet, cold treat. A Wendy Frosty is a great treat for kids and adults to enjoy. Now through mid-April, Wendy's Frosty fans can buy a Frosty Key Tag for just $1. This key tag will get the a free Jr. Frosty with purchase when the tag is presented. The Frosty Key Tag is available while supplies last.
The Frosty Key Tag promotion is part of a fundraiser for the Dave Thomas Foundation. 2014 marks the first year the Frosty Key Tag promotion will be offered at participating Wendy’s nationwide, and is the first of a four-part national fundraising effort for Wendy’s largest cause-marketing campaign. All proceeds benefit the Dave Thomas Foundation for Adoption, an organization that works in communities across North America to help find loving homes for the more than 134,000 children in the foster care system waiting to be adopted.
“With the Frosty Key Tag Program, our customers only need $1 to make a big difference in the lives of many – all while enjoying their favorite Frosty treat all summer long,” said Liz Geraghty, Wendy’s Vice President, Brand Marketing. “We are proud to continue the work of our founder Dave Thomas, who himself was adopted, through our ongoing support of the Dave Thomas Foundation for Adoption.”
Through Wendy’s support of the Dave Thomas Foundation for Adoption, more than 4,000 children in foster care have been adopted. Last year, Wendy’s raised $450,000 during the key tag promotion, and hopes to raise $1.3 million this year with the national expansion of the program.