I’ll admit it. I used to HATE Twitter. I loathed the restriction of only 140 characters to say what I thought were very important things about my likes, dislikes or client promotion. Like many of us, I preferred to use Facebook (FB) to give my thoughts a public forum. I started off small by linking my business page on FB to my Twitter account, meaning that whenever I posted something on my Hello Wendy page; it automatically posted on my Twitter account.
In recent months, I have come to love Twitter and I want to share why and give you some ideas of ways you can use it to promote yourself and have some fun. When my clients get a feature, review or plug in a publication – paper, website or blog, I send out a Tweet citing both my client, the media outlet and when I am able to, the author of the article. I try to have some fun with it and here is a very recent example for my clients Here Come The Mummies.
Here is what I wrote and I will break the code for you in case you aren’t that Twitter savvy yet:
Joy Tipping was the author of a Halloween plug for the Dallas Morning News which recommends my clients Here Come the Mummies Oct 31 date at the House of Blues. I shortened her article via http://bitly.com/ which is a great tool to help you shorten web links of any kind, from video footage of your band on You Tube to silly leg warmers you want to purchase from American Apparel. Remember, you are dealing with only 140 characters allowed for your Tweet. I also cited the band so they would see my post. Generally my clients “favorite” and/or re-tweet my posts to their followers.
Joy enjoyed my post and so she did a Tweet comment back on it which said
It’s a win-win, I get to automatically thank the writer, his/her outlet and be silly to boot. Sometimes I’ll keep it simple and just say Big (day of the week insert here) thank you to XX from YY paper. C U on (fill in day here) Madison! Or wherever you are playing.
Don’t be bummed if you’re not getting written up yet in many outlets, you can still use Twitter to have some fun and cite other artists or companies you like. I see it as a forum to publicly thank people, like their products or ideas and draw traffic to their site. After all, in addition to peace and love, isn’t that what the Internet is all about, driving traffic? Beep beep. Remember to play nice, I don’t think many people like a spiteful Tweet.
And as for my continuing journey? I am always learning. I realized that once I stopped posting onto my business page on FB and started using Twitter instead to promote clients and other things, Twitter was automatically posting those plugs onto my personal FB page. That’s all well and good but it occurred to me that many of my FB “friends” are not business pals and don’t really want or need my PR promo stuff filling up their news feed. So just tonight, before I wrote this article, I went to both FB and Twitter and turned off that auto feed app. I wish I could say I was clever enough to know how to feed my Twitter posts solely into my FB business page but that’s for another time or a savvier mind! What are friends for, right?
Be well and enjoy this fast start of the holiday time. If you want to include me on a tweet I’m at @hellowendypr. I’d love to know what’s on your mind.