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Friskies to award $25k for best cat video, donate meals to shelter cats

Between August 11 and September 8, pet enthusiasts can vote for the best cat video in the third annual "The Friskies" awards. Like last year's ceremony, the winner can claim $25,000 in cash prize for meeting the following criteria: originality and overall artistic impression; audience appeal and entertainment quality; sense that there’s a story being told; and portraying a cat’s perspective.

Friskies will donate one can of Friskies wet food for each vote (up to 250,000 cans), and these will be given to shelter cats.
Friskies will donate one can of Friskies wet food for each vote (up to 250,000 cans), and these will be given to shelter cats. Friskies (used with permission)

To participate, go to www.TheFriskies.com where you can watch all 12 finalist videos, as well as, track the number of votes. Friskies will donate one can of Friskies wet food for each vote (up to 250,000 cans), and these will be given to shelter cats. Earlier this year, the Purina subsidiary donated 50,000 meals to shelter cats in Texas.

There are nearly 86 million cat owners in the United States, according to the Humane Society.

Four Video Categories

YouTube celebrities are enlisted to announce winners in four categories: Grace Helbig (Funny), Zach King (Epic), Will Braden (Strange) and Jesse Wellens (Res-cute). There were 2,000 video entries and "now it’s up to America to vote for the winners," according to a press statement.

"We’re so impressed with the quality of the finalist cat videos; this is the third year of 'The Friskies' and the videos just keep getting better," said Whitney Evans, Friskies Assistant Brand Manager. "Be sure to visit TheFriskies.com daily to cast your vote for America’s next Internet cat superstar and help feed shelter cats in need. You can watch cats while you help cats; it doesn’t get better than that."

According to a spokesperson, visitors to TheFriskies.com may vote daily; one vote per video, per person every day. The video that receives the most votes in each category will be deemed the winner of that category.

One Year's Supply of Cat Food

Each of the four category winners will take home $5,000 in cash as well as a golden catuette to commemorate the win. The video with the most votes overall will be crowned as the Grand Prize winner and will receive $25,000 in total.

All 12 finalists will receive a one year supply of Friskies cat food and cat treats as well as a trip to Los Angeles, Ca. to attend "The Friskies" Awards Gala.

To join the conversation online, use the hashtag #TheFriskies.