Skip to main content

See also:

Friskies donates 50,000 meals to Texas shelter cats

Friskies recently said it will donate 50,000 meals to shelter cats in Austin, Texas. The company made the announcement on its Facebook page and through a representative.

The donated meals will be given to Friends of Austin Animal Center. On Friday, Friskies (a subsidiary of pet food maker Purina) pledged a minimum of 25,000 meals that could increase to 50,000 with the use of hashtag #holyshrimp on social media.

The company's "official spokescat," Grumpy Cat recently helped to launch the company's new product: Seafood Sensations with new shrimp flavor. On March 7, the feline Internet sensation sailed around Austin in the S.S. Holy Shrimp Boat and met hundreds of fans at the Mashable House.

"We know cats love shrimp and we wanted to bring that to life in a fun way that could also benefit shelter cats," said Shawn Brain, Friskies Brand Manager. "Friskies enlisted our ‘official spokescat’ Grumpy Cat as the ‘Worst Mate’ of the S.S. Holy Shrimp Boat to help introduce Seafood Sensations with new Shrimp Flavor at a prime attraction during the well-known festival in Austin. We’re thrilled that our efforts here will help feed local Austin shelter cats and are hoping for a lot of support to help get the donation up to 50,000 meals."

"One of Grumpy Cat’s favorite things is shrimp, and she’s on a mission to help Friskies bring that special flavor to all cats," says Tabatha Bundesen, Grumpy Cat’s owner. "There aren’t many things that would convince Grumpy to get her ‘sea legs’ except for the flavorful taste of shrimp."

"We know cats love shrimp and we wanted to bring that to life in a fun way that could also benefit shelter cats," said Shawn Brain, Friskies Brand Manager. "Friskies enlisted our ‘official spokescat’ Grumpy Cat as the ‘Worst Mate’ of the S.S. Holy Shrimp Boat to help introduce Seafood Sensations with new Shrimp Flavor at a prime attraction during the well-known festival in Austin. We’re thrilled that our efforts here will help feed local Austin shelter cats and are hoping for a lot of support to help get the donation up to 50,000 meals."

"One of Grumpy Cat’s favorite things is shrimp, and she’s on a mission to help Friskies bring that special flavor to all cats," says Tabatha Bundesen, Grumpy Cat’s owner. "There aren’t many things that would convince Grumpy to get her ‘sea legs’ except for the flavorful taste of shrimp."