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Frigo RevolutionWear pop-up launch: A celeb-filled weekend event

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A few weeks ago, Frigo RevolutionWear hosted a pop-up event in the Meatpacking District. To celebrate the launch of the temporary venue, the brand held an impressive opening party. Celebrities in attendance included Carmelo Anthony, LaLa Anthony, Daryl Strawberry, Derek Jeter, Tyson Beckford, Timbaland, Agnes Mo, and Kelly Bensimon. Guests were served small bites, champagne, and assorted cocktails as they checked out the Frigo RevolutionWear product line that was on display throughout the venue. This line consists of luxury men’s underwear that provides ultimate comfort and fit, and ranges from $35 to $100.

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The pop-up event also held an art auction by renown photographer Andreas Kock that benefitted Soles4Souls, a global not-for-profit institution dedicated to fighting the devastating impact and continuation of poverty. Later that weekend, 50 Cent hosted another party to celebrate the brand’s pop-up as well. What a great mix of fashion, celebrities, and art!
Frigo RevolutionWear is available at Macy’s,, and Lord & Taylor.



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