Just a few hours ago, the website Small Business Computing reported a short list of “6 Small Business Tips for 2014 and Beyond”. Nearly all of these 6 recommendations touched on the topic of digital mobile media and the rising importance of iPhones in future marketing strategies for “brick and mortar” and local businesses. What was the #1 tip for 2014? “Go Mobile.”
“Over 1.2 billion people use mobile devices to access the Web. If that stat doesn’t convince you to make your marketing mobile friendly, how about this: 60 percent of mobile shoppers use their smartphones while in a store, and another 50 percent while on their way to a store. In the email marketing world, email opens on mobile devices have risen 80 percent in just the last six months.
This opinion is also being supported by an editorial today on Search Engine People. Zain Shah reports that Local SEO (Search Engine Optimization) is going to hit bigger than ever in 2014. This, of course, is due to everyone searching online with their cellphones more often than by using that dusty old laptop that is hidden under the bed.
These are startling numbers to many small business owners, perhaps those who are less experienced in the art of Facebook, Snapchat, or Video Vines. But, go onto any freelancing website, and you will see hundreds of work-from-home professionals offering their skills and expertise in social media marketing, video creation, and professional writing services for all of those "mini-ads" that always pop up so quickly on our smartphones.
Fiverr, Guru, Freelancer, oDesk, and Elance seem to know something that many of our local “mom-and-pops stores” are missing. That's because the "Big Five" have witnessed a massive influx of new freelancing professionals hitting their websites in the last months of 2012. Perhaps this is due to the still struggling economy. Or perhaps these extra freelancers are coming from those millions of Americans who just lost their unemployment benefits. But the top administrations of the most successful freelancing sites will tell you that they have seen this coming for quite some time.