Freelance 101 - Determine your Brand Identity
Brand Identity Exercise
Determining your Brand Identity for your Freelancing business can seem like a daunting task. Below is an exercise that will start to get those business juices flowing and aid in determining your Brand Identity.
- What is your passion?
Are you an amazing photographer? Do you wake up every morning thinking about great design? Do you study and stay on top of social networking trends and events
- What are your Strengths?
List out 5-10 of your strongest attributes that correlate to your desired freelance business.
- What are your Weaknesses?
It’s important to know where your weakness lay so that you can study, plan and improve upon them. Not only that, but you will have an idea of what you can and can not accomplish when approached by a potiential client.
- List 5-10 words that you want people to associate with your brand.
Are you a strong, bold, and exciting marketing consultant? Do you create unique products that people want to purchase? These words can help guide you towards your branding identity.
- What is your professional goal, both short and long term?
It is important to know what goals you want to reach so you have an idea of where to start. Setting up your mission statement and goals will not only serve as a constant reminder to you of what you are out to achieve, but, this will tell your clients that you are determined to succeed and plan on bringing them along with you!
- List out what you want your focus/niche to be.
This one may start off slow as you determine what your skills set are – having a focus/niche can set you apart from other freelancers. If you can create amazing and beautiful flow-charts this could be a potential niche market for business clientele.
- Who is your target audience?
Knowing who you are trying to approach can help direct you to how you need to set up your brand. Not only will this help you determine your marketing approach it can also help determine what products or services you can offer.
- What makes you different from all the other freelancers out there?
Can you create impactful presentations or marketing strategies and have the back up to prove it? Clients want to know why they should choose you over that other freelancer – what makes you stand out?
- How do you want to be seen by your (potential) Clients?
Your Brand Identity is your Freelance Business image. Be specific and stick to your goals on this, wavering from your Brand Identity, if not done correctly, can damage even the largest company.
These 9 questions are a short exercise to provide you a quick start to thinking about your Brand Identity. So, sit down, grab a cup of coffee and start writing. If you are looking for more resources on how to determine your Freelance Brand Identity in further detail check out some of these great books.
"BrandSimple: How the Best Brands Keep it Simple and Succeed"
By Allen P. Adamson
"The Truth About Creating Brands People Love"
By Brian Till