For their 50th birthday, Wawa is celebrating by rewarding their customers with a free cup of coffee all day on today, Wednesday, April 16, for those who stop into their local store. In Philadelphia, Wawa lovers can stop in and get any size cup of joe as a gift, which the company believes will result in over a million being given away at all of their locations combined.
"We wanted to raise our cups to our customers and say ‘thanks a million,’ by giving away more than a million cups of their everyday-starter,” said Chris Gheysens, Wawa’s President and CEO in a press release. “At Wawa our coffee is one of most beloved and popular products, and this giveaway is one small way we can recognize our customers.”
Philadelphians can capitalize on the anniversary giveaway by finding a Wawa location near you. For those who work or live in Center City, check out the location at 1707 Arch St. for your free cup.
Wawa has become a staple of Philadelphia, with their support of the the fourth of July celebrations in the city, now titled the Wawa Welcome America Festival. Because of their heavy involvement, Mayor Nutter has gotten involved with the 50th anniversary celebration, designating April 16th to forever be "Wawa Day" in the city.
Obviously, any resident of Philadelphia and the surrounding counties knows the truth. Basically every day is Wawa day to the citizens of the area, since Wawa products help hard workers survive the early mornings, dragging afternoons and long evenings throughout the year. Coffee, sandwiches and snacks are just part of the quality products and services that Wawa brings to the table, but the daily cup of joe has brought loyalty far beyond a giveaway.
While Wawa only started to serve their customers coffee in 1975, the chain has become well-known for their extensive line of coffee pots and options waiting at all times to become a delicious to-go beverage.
The coffee that Wawa brews up is only available at the store and online from their website. According to a news release from Wawa, the company is ranked first in Philadelphia in the brewed coffee market and eighth in share nationally. Their national ranking is quite a feat considering there are only around 640 Wawa stores and they are spread in just six states, including Pennsylvania, New Jersey, Delaware, Maryland, Virginia and Florida.
Not bad for a company that began as an iron foundry.