Photo courtesy cgrayson
Starbucks is inviting customers to take the Starbucks VIA™ Ready Brew Taste Challenge at their favorite Starbucks location, October 2 - 5, 2009. Participants can taste Colombia Starbucks VIA™ next to fresh-brewed Pike Place™ Roast and challenge themselves to guess which one is Starbucks VIA™. Starbucks VIA™ Taste Challenge participants will receive a coupon for a free Tall brewed Starbucks coffee on their next visit as well as an offer for $1 off a Starbucks VIA™ Ready Brew purchase.
The promotion is being held for the launch of Starbucks VIA™, a 100% natural roasted arabica coffee in an instant form. It can be made by adding hot (or cold) water which brews the coffee in an instant. Starbucks VIA™ Ready Brew is available nationwide starting September 29.
More information about the Starbucks VIA™ Ready Brew Challenge can be found on the Starbucks Newsroom web page. To find a store near you, use the online Starbucks Store Locator.
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