By taking advantage of Facebook and the gullibility of consumers, these scoundrels, under the guise of "Playstation Network," are promising free PlayStation 4's in exchange for likes, shares and a trip to their shady website.
As the old saying goes, when it's too good to be true, it probably is.
The people operating this Facebook page have no affiliation with the real Sony and have stolen the official logos and cover image from the official fan page.
As clever as these miscreants thought they were, they failed to do their research on what the actual PlayStation 4 looked like. The console itself has not been revealed yet and the image they use to promote their giveaway is just a concept image that was found on the internet. The picture doesn't even showcase the controller that was shown at the official Sony press conference.
Another mistake that was made was the missing capitalization of the S in PlayStation Network. Sony never refers to their online service with a lower case S.
The fake page has garnered over 18,000 likes in the past day with the number steadily growing as each person shares it to their own group of friends.
As no action has been taken against this page yet, you should do your own part in spreading the word to your own social groups about this scam so that these fiends don't steal anymore personal information from the uninformed.
As of 3/7/2013 this particular scam page has been removed from Facebook.
Please be advised that even though this page has been removed, various more will go up in its place. The new pages may have proper capitalization in their name and also use a picture with the correct controller. Stay aware of what pages you click and know that Sony would never conduct this kind of testing giveaway on Facebook.
On 3/7/2013 the official PlayStation fan page released this statement.
Important: Sites or Facebook pages offering "PS4 beta tests" are frauds. Don't be fooled! Official PS4 news comes only from Facebook.com/PlayStation