The build takes place at 5pm. If you're not in St. Louis, don't worry--all the stores nation wide hold the same event (at the same time)! This month they are building a snow plow, how appropriate for winter!
You’ll want to come early for the build because there only 250 kits per store. We’ve been a hour early and STILL didn’t get to the front of the line. We usually bring our iPad to play with while we wait and once we even got ice cream before taking our place at the line.
The LEGO guys don’t mind if a grown up holds your kid’s place in line (if you want to bring along another parent or make your oldest hold down the fort) BUT the kid getting the free LEGO MUST BE IN LINE when they hand out the build cards! They usually do this 10-15 minutes before the build starts. If your child arrives after the cards, you must head to the back of the line.
The builds go pretty quick, so even if you don’t make it to the front of the line it’s not too bad. The St. Louis LEGO store sets up several tables with a Brick Specialist helping the kids with their builds. The free sets are mini kits, so they don’t take long to build.
The store staff (at our store at least!) also work the crowd to make sure the kids don’t get bored. They hand out catalogs, store calendars, show off today’s and upcoming builds. Once the event starts they give out a few free bags of LEGOS–usually in exchange for doing something silly, like having a dance contest.
The cool people at LEGO are also giving away free posters from the upcoming LEGO Movie with any purchase all month. Get a different poster every week!