Don some cow spots and steer the herd over to Chick-fil-A on Friday, July 11 for a free meal on Cow Appreciation Day. This year marks the tenth annual celebration where nearly one million customers are expected to wear their best bovine attire to receive free chicken.
Anyone dressed "head to hoof" in cow attire will receive a free breakfast, lunch, or dinner combo meal and those with at least a few spots (hat, scarf, tie, bell, etc.) will get a free entree. More than 1,800 Chick-fil-A restaurants nationwide are participating in this event that gains more fans every year.
“We are amazed at the number of new customers who participate in Cow Appreciation Day, as well as the customers who make it an annual tradition with their families,” said Steve Robinson, chief marketing officer for Chick-fil-A, Inc. He added, “Reaching the one million customer mark will be a huge testament to the fun our guests have with the Cow marketing campaign, as well as their love for our food. This is the one day a year when it’s OK to dress 'udderly' ridiculous and get rewarded for it. We look forward to seeing all of the innovative costumes — they just get better and better each year.”
Visit their website to learn more and to download cow spots, masks, and other cow-themed accessories to create a free-meal-worthy costume. Cow costume participants can also share their Cow Appreciation Day story and pictures in a photo gallery on the site. Fans can tweet pictures of their costumes using the hashtag #CowAppreciationDay.