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Facebook Marketing:Your Social Media Campaigns Using Facebook's 2012 Additions by Alex Beckis
Book Description
Publication Date: November 19, 2012
Discover how Facebook has evolved during 2012 and how you can use the new features to improve you social media campaigns. Learn all about the new promotional and advertising features that Facebook has introduced, tools you can use to make your status updates and posts visible to your fans and their friends. Your challenge now is to reach beyond the mere 12-15% of posts that Facebook actually shows to your fans and to engage them more frequently than the dismal 6% ratio that is the current average. Get yourself up-to-date with the metrics and issues that cause small businesses to struggle in their pursuit of getting a better ROI on social media activities.
People worldwide are embracing social media with Facebook leading the way with a user base that reached 1 billion people in late 2012. This enormous number of participants post content to an extent that produces information overload and clutter. Facebook had to do something about this or users would simply become overwhelmed by the sheer volume of posts shown in their News Feed.
And so they did! They filter and prioritize page content published by pages users have liked. With this comes a real challenge for marketers because status updates will simply not be shown to fans unless it produces interaction and engagement in the form of likes, shares and comments.
Facebook has, during the course of 2012, introduced many new promotional and advertising tools that enable users to rise above the noise in the pursuit of reaching their target audience. These are the features described and illustrated in this book.
Content creation with an emphasis on quality is now essential. Another facet of social media is that “social signals”, which is a measure of the extent to which the content you publish encourages engagement with users, is now a significant ranking factor both in search engines and social media channels. Again, the tools I describe enable you to promote interaction and engagement.
Discover why and how Facebook reduces the number of posts they publish in the News Feed of fans to less than 15%, a factor which makes most of your posts invisible to your target audience and what you must do to have your posts included in the limited number shown.
Find out everything you need to know about the EdgeRank algorithm, how it filters what content gets shown to your fans and what you must do to reach your target audience.
Discover how to create successful promotional campaigns using the new tools Facebook has recently introduced. These tools include Promoted Posts, Sponsored Stories, Offers, the ground breaking Ad Exchange, mobile ads, the new Ad Creation tools as well as Facebook Offers
Learn about Facebook Reach and the Insight analytical tools that enable you to find out how your audience engages with your content.
Finally, this book describes what industry experts consider the best practices in social media marketing and how these core concepts are best applied in Facebook.
How To Make Money With Twitter: A Complete Guide To Twitter Marketing And Monetization (Get More Twitter Followers And Make More Sales Online With Social Media, Sell More, Web Traffic) by Tom Corson-Knowles
Book Description
Publication Date: July 27, 2012
How To Get 3000 Targeted Leads A Month From Twitter
Learn The 15 Minute Rule For Instant Twitter Marketing Results and Sales
Everything you've been taught about Twitter will waste your time!
How To Tweet, The Basics: Dos and Don'ts for Newbies (Using Twitter) by Kathi Flynn
Book Description
Publication Date: December 12, 2012
There are now a half a billion people on Twitter, as of April 2012. Millions of users are joining the conversations that revolve around top news stories and other hot topics that are trending. Your favorite celebrities, athletes, politicians, and musicians are tweeting away. The producers from the most popular television shows and movies now realize that a hashtag is critical to create social buzz and, more importantly, ratings and ticket sales. The value of Twitter has been phenomenal in terms of networking, job creation, product launches, and successful marketing. Have you joined the conversation yet?
In How To Tweet, The Basics, Kathi Flynn teaches you how to use Twitter in a very simple, conversational tone. After giving you a bit of history, statistics, and definitions, How To Tweet will give you strategies for setting up your Twitter profile (including Twitter on Mobile devices), deciding who to follow, and how to use the Tabs. Most importantly, This first book in the Using Twitter series will offer you the Dos and Don'ts of using Twitter so that you learn the best methods for Twitter success. Once you develop a strategy and adhere to the etiquette advice, you'll be well on your way to building a following.
Perfect for newbies who need to learn more about how Twitter works, how to tweet, and how to get more followers, How To Tweet, The Basics will answer the most FAQ about Twitter.
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