Chick-fil-A® invited customers to join in an opportunity to qualify for a complimentary breakfast entrée through its "Breakfast on Us" promotion, The actual event is scheduled to take place at one of its nationwide restaurants during the week of Sept. 9 – 14.
It all began on August 29, when customers were invited to visit www.Chick-fil-AForBreakfast.com to reserve a breakfast entrée of their choice, as well as a time to redeem their breakfast item at their local Chick-fil-A restaurant between September 9 and 14.
Individual Chick-fil-A restaurants would offer a choice of up to 10 breakfast entrees, including: Chick-fil-A® Chicken Biscuit; Spicy Chicken Biscuit; Sausage Biscuit; Chick-fil-A Chick-n-MinisTM (three-count); Chicken, Egg & Cheese Bagel; Bacon, Egg & Cheese Biscuit; Chicken Breakfast Burrito; Sausage Breakfast Burrito; Oatmeal or Yogurt Parfait.
Reservations were made August 29 through September 13 or until they were filled. While writing this article, I tested the link to the restaurant's locations to make sure it was "linked" properly. It was then that I learned the reservations had already been claimed and it was only September 4.
The campaign, evidently, was extremely successful.
The offer was limited to one free breakfast entrée per customer during the six-day redemption period. Offers and availability may have varied between participating locations.
"The breakfast day part continues to be a tremendous growth opportunity for Chick-fil-A," said Steve Robinson, Chick-fil-A’s chief marketing officer. “We have steadily focused on maximizing the breakfast day part with a variety of menu enhancements and promotions over the past several years, and we hope our ‘Breakfast on Us’ promotion will encourage our current customers to try something completely different and also help attract new breakfast customers for us."
Chick-fil-A’s entry into the breakfast market came in 1986 when the then mall-based chain expanded outside of shopping centers and began building stand-alone restaurants that opened for the full breakfast day-part. The chain has been intentional about building the breakfast day part in recent years by diversifying its morning menu with a variety of new breakfast offerings, including breakfast burritos, bagel sandwiches, yogurt parfaits and oatmeal.
To find a Chick-fil-A near you in the Orlando area, visit the restaurant locator site. While you may not have made it in time to register for a free morning meal, everyone still qualifies to purchase a breakfast entree of their choice!