In an attempt to expand its cable presence, Fox Networks is considering splitting its cable network, FX, into two different networks. Early plans have the network splitting into two very distinct channels: One station would feature the network's signature dramas such as "Justified" or "Sons of Anarchy". The other station would house FX's steadily increasing comedy contingent. A Fox spokesperson had no comment besides a banal statement about constantly evaluating its programming options.
There are a few different ways to look at this potential change: The positive side will look at the relative quality of FX's offerings and be encouraged that two networks could lead to the production of more FX programming. The networks may be limited in the beginning, but having additional programming space will allow FX to take even more chances than it already does. Furthermore, plenty of networks have already had plenty of success by splitting their comedies and dramas.
However, there is a potential negative side to the split. The opportunity for different shows to become discovered takes a hit. Now, you can catch a promo for "Archer" and decide to watch. Then, once you finish "Archer", you could consider sticking around for FX's new offering "Legit". In addition, with FX's commitment to risky shows that can blur the line between comedy and drama, how does the network decide which show goes where? Louis C.K. shows weekly on his program the separation is not as easy as it seems.
All of this chatter is pure speculation until the paperwork on the change is official. Still, it's worth discussing if this move is worth doing, or what would the network ultimately damage their brand?