Foursquare is a social media network that allows people to check-in at places they visit, such as movie theatres, restaurants and other social locations or events. It is a way for people to connect. The network then rewards people for checking in at places, as users can collect badges and work forwards becoming the mayor of one or more places. And now, the network is planning on expanding. According to a new Mashable report published on Sept. 9, Foursquare is now expanding their services to help restaurants and cafes marketing their businesses.
One of the major groups of places where people check in are food service establishements. Now, the network is now planning on offering the menus of restaurants so users can check out the menu before enterting the establishment. It is taking some features of Yelp and integrating them. Right now, users can check out pictures posted by other people and read reviews.
“Starting Monday you can search on Foursquare for individual menu items. Whether you’re looking for FroYo or fried chicken, you can search through Foursquare’s database of 500,000 restaurants to find that dish near you. Foursquare is able to perform the searches through a partnership with Locu and SinglePlatform. Over 43 million menu items are currently searchable,” reads the report.
Do you think this will help restaurants market their menu?