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Four-time NCAA champ Kyle Dake signs endorsement deal with FlipsWrestling

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Kyle Dake, former Cornell University wrestler who won four NCAA championships at four different weight classes, has signed an exclusive agreement to endorse and promote FlipsWrestling headphones, the company announced Thursday.

These headphones, with their unique "solo 2 social" design that transforms from a single-user listening experience (solo) to a crowd listening experience (social) with a simple flip, are the product of a venture which includes past wrestlers, such as Rocco Mansueto who wrestled at Cleveland State, and, until last year, was on the coaching staff at University of Tennessee-Chattanooga, seeking to sell to the wrestling community.

Dake joins Jordan Burroughs, Jordan Oliver, Jake Herbert, Frank Molinaro, Coleman Scott, Reece Humphrey and Nick Simmons as mat stars who promote FlipsWrestling headphones.

"What can I say? Flips are everywhere in the wrestling community, on ESPN, and all over social media, and, candidly, I want to be a part of this great group," said Dake, now an assistant coach at his alma mater where he graduated in 2013. "The product is unique and sounds awesome, the 'Train Out Loud' concept is cool, and the company's 'I Am A Wrestler' mantra matches my own, so the fit is a natural. Plus, FlipsWrestling's ability to customize the headphones makes them a no brainer for any wrestler. My custom KD4 wrap is sick -- kind of a standard definition of the stuff that FlipsWrestling does!"

FlipsWrestling’s Don Beshada explained how the Dake-FlipsWrestling partnership came about.

"The opportunity came together by happenstance, actually," said Beshada. "We were involved with the Grapple at the Garden in early December and, in talking with Kyle's agent, Nick Garone, about that event, we learned that Kyle was interested in our product, so we got to talking. I spoke with my partners about the opportunity, and here we are. You don't pass up an opportunity to sign Kyle Dake."

Dake’s agent incorporated references to the “Kid Dynamite” nickname for the former Big Red wrestler – now freestyle competitor, and assistant coach at his college alma mater – in his analysis of his client’s new relationship with FlipsWrestling.

"Kyle is one of the most recognizable people in wrestling, here and abroad," said Garone. "And, FlipsWrestling has certainly burst onto the wrestling scene with a bang this year. They really promote the athletes that affiliate with them which will be great for Kyle. We look forward to blowing up this partnership."

In a November 2013 interview with amateur wrestling website InterMat, Rocco Mansueto explained how FlipsWrestling had selected its team of wrestlers to promote its product, saying,

"All of our guys are aggressive, exciting to watch. When they compete, they put on a show."

Mansueto described the relationship between FlipsWrestling and its wrestlers as a two-way street, saying, "Having these guys on board is very important to our business, but it's also very important to help them fully realize opportunities to succeed."

In announcing Dake joining the FlipsWrestling roster, Beshada concluded, "We continue to move forward toward our goal of showing other companies that supporting wrestling can result in an appreciable return on investment. We're fired up that Kyle is on board, and we look forward to helping him grow his brand, as we know he will do for us."

Dake: Four titles, four years, four weight classes

When Kyle Dake completed his collegiate mat career by winning his fourth title at the 2013 NCAAs last March, he joined Oklahoma State's Pat Smith and Iowa State's Cael Sanderson as four-time NCAA D1 wrestling champs. However, the newest member of this exclusive club could claim a couple unique distinctions his fellow Four-Timers could not: Dake won his four titles in four different weight classes… and he did not take advantage of a redshirt season.

As a freshman wrestling at 141 pounds, the top-seeded Dake defeated No. 6 seed Montel Marion, 7-3, to win his first title at the 2010 NCAAs in Omaha. The following year, Dake moved up to 149… and, despite being seeded fourth in the bracket, managed to dominate No. 2 seed Frank “the Tank” Molinaro of Penn State with over six minutes of riding time, 8-1, to win his second NCAA crown. Then, as a junior, Dake advanced to the 157-pound weight class, and, at the 2012 NCAAs, the top seed from Cornell got a 4-1 victory over second-seeded Derek St. John of Iowa to claim his third championship. As a senior, Dake decided to move up to 165, where the defending champ was David Taylor of Penn State, his friend since childhood. The two wrestled three times during the 2012-13 season, the last being in the finals at the 2013 NCAAs… where Dake won a 5-4 decision over Taylor.

All four of these finals rivals wrestled from powerhouse programs in the Big Ten; all but Marion won NCAA titles themselves.

In addition to winning four national titles, Dake completed his career at Cornell with a 132-4 overall record, along with three EIWA (Eastern Intercollegiate Wrestling Association) titles.

Immediately after winning his fourth college title, Dake was presented with the Outstanding Wrestler award at the 2013 NCAAs. A week after the nationals, Dake was named winner of the 2013 Hodge Trophy as the best college wrestler of the year... and also earned InterMat Wrestler of the Year honors as well. Last summer, Dake was named Sports Illustrated’s Male College Athlete of the Year… and, a panel of wrestling historians assembled by Amateur Wrestling News included Dake among the top five greatest college wrestlers of all time.

Want to know more? Visit FlipsWrestling's official website... and check out this 2013 InterMat story on FlipsWrestling. For a full list of College Wrestling Examiner articles on Kyle Dake, click here.

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