It used to be that the Super Bowl telecast offered viewers two kinds of suspense – first, who'd win the game by how much, and second, what the new commercials would be like and who'd have the biggest blockbuster.
Well, nobody knows who'll win the game (though a computer model predicted San Francisco). But half a dozen advertisers are ruining the second kind of suspense by releasing their Super Bowl commercials early – two last week and four more yesterday.
- Axe – Their first Super Bowl commercial ever promotes a contest to win a trip to space. In it, a handsome lifeguard rescues a beautiful woman from drowning and being eaten by sharks, only to have her stand him up for a space-suited astronaut who just happens to be on the beach.
- Volkswagen – Their :60 says that driving a Beetle will turn you into a Jamaican-accented pollyanna who tells everyone to "turn that frown upside down."
- Century 21 – Part of a campaign of :30s, their Super Bowl spot shows how "a Century 21 agent in the house" can solve major life crises, in this case a new groom faced with the prospect of moving in with his mother-in-law.
- Audi – Driving an S6 will give you the bravery to go dateless to your high-school prom, kiss the prom queen and get punched out for it.
- Coca-Cola – A Bedouin, a cowboy posse, a Mad Max biker, and a busload of chorus girls race each other through the desert to get to a giant bottle of Coke – which turns out to be a billboard for someplace else 50 miles away. Viewers are asked to vote for the winner. For this they killed the polar bears?
- GoDaddy – Register your web domain that in and of itself is going to make you a fortune with the new .co extension before everyone else does. For once, their spots have something to do with the product.
Read how to make your advertising more effective at http://www.brightorangeadv.com/how-to-stand-out/
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