The response to Founders All Day IPA cans has been positive, to put it mildly. After announcing the debut of their first can in the brewery’s 15-year history last summer, people around the country quickly gobbled up the sessionable, hoppy tastiness. Now the company will replace the popular 12-packs with 15-packs, beginning in March.
So how much extra will it cost? Nothing. Nada. Zero. Yes, that’s right – Founders will begin distributing the new 15-packs without raising the suggested retail price thanks to efficient production costs and the overwhelming response from craft drinkers across their distribution footprint.
A word from Co-Founder Mike Stevens on the release:
“We are able to offer 15-pack cans due to production efficiencies from packaging cost savings. We’re excited to pass the savings on to our customers as a way of saying thank you for their reception of All Day IPA.”
If you haven’t had the pleasure yet (and you certainly should), Founders All Day IPA is a hoppy session ale brewed with Simcoe and Amarillo, coming in at 4.7% ABV and 42 IBUs. Look for the 15-packs to start arriving on shelves after they hit distributors in March.