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Formerly blonde actress/model Molly Sims turns into vibrant redhead

Iconic, formerly blonde beauty, Molly Sims is now a gorgeous red head thanks to a make-over by by celebrity colorist Aura Friedman who used the new Nexxus Color Assure color care products for the transformation.

Molly Sims sports her new red locks

A spokesperson for Nexxus, Sims said that she always wanted to go red but worried about keeping the color vibrant. "I am obsessed with this color and I want to keep it looking this way" Sims explained. She was inspired by the new Nexxus Color Assure products to experiment with her color because she is "confident that my color will last longer and my hair always will be camera-ready."

"We know women have an emotional connection with their colored hair - one that starts with elation which turns to frustration because of color fade and the inability to make that color last," said David Rubin, vice president, Hair Care for Unilever U.S. "By developing Color Assure - with our breakthrough primer to help lock out water so colored hair stays vibrant twice as long - Nexxus makes it possible for women to love their hair color longer!"

The new Nexxus Color Assure collection offers sulfate-free products infused with a blend of clear, weightless oils, including almond, to lock in moisture, nourish hair and reduce breakage; coconut, to provide softness and elasticity; and Argan oil, to improve shine and vibrancy. The line includes Color Assure Pre-Wash Primer, Color Assure Vibrancy Retention Shampoo, Color Assure Vibrancy Retention Conditioner, and Color Assure Glossing Tonic. Suggested retail prices are$9.99 - $17.99.

Check out cute red head video we've so kindly added to this piece, enjoy.

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