Rodríguez will oversee Chivas USA’s business and sporting operations while MLS searches for a new ownership group for the troubled franchise. MLS is looking to resell Chivas USA to a new ownership group committed to building a new stadium and keeping the team in Los Angeles.
Last week, MLS purchased Chivas USA from Jorge Vergara and Angelica Fuentes and assumed responsibility for operations until a new ownership group is finalized. Head Coach Wilmer Cabrera, who joined the club January 9, will continue in his position.
Rodríguez joins Chivas USA after 14 years at the MLS league office, including as Senior Vice President of Strategic Development for MLS' commercial arm, Soccer United Marketing. Prior to joining MLS, the Rodriguez was a club executive for the NY/NJ MetroStars and a member of the 1994 FIFA World Cup local organizing committee for the Giants Stadium venue.
The club will continue to play in league play as Chivas USA during the 2014 MLS season and will be rebranded with a new team name and logo by the new ownership group.
Chivas USA opens the 2014 MLS season on March 9 when they host the Chicago Fire in a game on UniMas.