Infomercials gained momentum in the mid-1990's paving the way for shopping from a distance. The online shopping community can give credit to this market phenomena for the ease of shift in buyer paradigm. 2010 brings an even greater method of quick sale with the cult following of the "flash sale." One of the first companies to debut this method of sales was Woot back in 2004, who was recently acquired by Amazon.
Companies such as The Outnet, Rue La La, and Gilt Groupe, offer this type of selling platform in the fashion industry. No longer must a haute boutique hold a labor intensive, advertising drain of a trunk show. From the runways of Fashion Week, the world's designers are promoting their brands and sharing their collections with the masses in a quick, color rich, safe manner via flash sales online.
eBay, as is typical, can not stay away from these trends. We know them to dip-in to most sectors that show promise in online sales, with eBay Motors, eBay Classifieds and now, eBay Fashion Vault.
eBay Fashion Vault negotiates with designers directly and offers their findings to eBay Members only. Via sign-in the eBay member can access the particular sale, usually 60 hours or less and in limited quantity. The reward for following the vault closely is a deep discount and exclusive pieces from top name brand designers, typically free shipping and a fair return policy. Fashion Vault Updates offers notifications of new events and featured designer information.
Comments