Macy’s will break its 155-year tradition of remaining closed for Thanksgiving Day this year, by opening some stores early at 8 p.m. on the holiday. Turkey day usually means watching the Macy's Thanksgiving Day Parade, but this year you'll actually be able to shop their stores, according to the Chicago Sun-Times on Oct. 13.
Five Macy's employees at the department store chain's Chicago flagship store at 111 N. State St. said Sunday that their managers told them be prepared to work that night. One worker said she got a memo indicating the 8 p.m. opening time on the holiday.
So much for Black Friday, obviously Macy's doesn't want to be left out in the cold in the ever increasing grab for the almighty Christmas sales dollar. The onslaught of online retailing, e-commerce and the boon of Cyber Monday, may have also contributed to the retailer's policy change.
According to Macy's spokeswoman Holly Thomas, stores will remain open through Black Friday, according to USA Today. That means they'll be open for business for 24 straight hours. Some retailers make up to 75 percent of their annual sales during the winter holiday shopping season.
Black Friday sales has become a cut-throat competition among retailers. The day following Thanksgiving got its name because it's the day in which retailers hope to turn their budgets from red ink to black ink, or in other words turn a profit.
For the past two years, Macy’s has opened its 800 stores nationwide at midnight to compete with retailers that opened at least part of Thanksgiving day.
Two years ago, Toys R Us led the charge by opening at 9 p.m. on the actual holiday. Major retailers such as Walmart, Gap, Kmart, Sears, Old Navy and Target followed suit last year.
Some employees were outraged at the earlier start time, while others had a more laid back approach, saying they need to stay competitive and at least they're earning money.
Customers were equally split, with some saying they welcome the chance to start their shopping early as they head home from family get-togethers.
Others said they've never shopped on Thanksgiving Day and never will.