And now, for those of you who are just fed up with fussing about food, comes the ultimate in the un-diet: A dress that magically takes away the pounds by featuring built-in shapewear, reported the Sunday Telegraph on September 14. Set to roll into stores in late September to take away those rolls of fat, the dress is designed by an Australian fashionista who wants to "shape, support, smooth, highlight natural curves and help flatter and firm."
Diana Ferrar provides her S.S.S.h.h. dress in two sizes, with a retail price of $179.95. She hopes that this "wonder dress" will give women the answer to their slim-down dreams, promising it will help you lose about one size just by wearing it.
When the Sunday Telegraph tested it on a size 14 model, she fit into a size 12.
"I really like the shape, and it feels tight but it's not cutting in like some of the shapewear I've tried," she said. "It's also good because you can wear it to work and go out afterwards without having to get changed.''
However, one celebrity expert was not so impressed, dismissing the dress as simply a reinvention.
"Every few years we see a reinvention of the miracle dress, whether it's got dark side panels to give you a small waist or contains Spanx-style fabric which makes you look like you've instantly lost 5 kg,'' said celebrity style expert Rebecca Lau. (Five kg translates to about 11 pounds.)
"Once the secret's out though people tend to stop wearing a particular style because it comes too mainstream, so it needs to be constantly reinvented," she scoffed.
And not everyone is enthusiastic about those body-shapers and shapewear either. There's a phenomenon known as Spanx Syndrome, which includes pain and even urinary tract infections. Dr. Mehmet Oz recently warned that shapewear can also result in heartburn if you wear it after eating.
But many celebrities swear by Spanx and other shapewear for helping them look their best on the red carpet, including Heidi Klum (click for details) and Katy Perry (click to read about her fear of fat).
What do you think? Would you pay about $180 for a dress with built-in shapewear? Or would you rather diet to lose weight and look great? Post your comments below.